Laboni is a culmination of experiences and a broadening of horizons. Raising my children while living abroad gave me an insight into the importance that our traditional values, identities, arts and crafts have in our lives. This knowledge gave me a sense of direction and I channelized my career experiences into my entrepreneurial effort. In 2007 I registered Laboni with the Kamer Van Koophandel (Chamber Of Commerce), Netherlands and launched a line of handcrafted, exclusive accessories. My jewellery designing experience helps me immensely in designing the products that are produced employing Indian craftsmen.
The product range of chic and beautiful accessories for the style conscious shopper are designed and made using ethnic techniques. Recognition for talent and their welfare is deeply integrated into the fabric of the company's policies through micro aid. I believe that happy and positively motivated people go a long way in nurturing traditional arts. At Laboni this fact is recognized and efforts are taken in this direction. In empowering them, it creates a brand with a conscience and reaffirms the concept of ethical business.
A committed mother, wife and an entrepreneur is how I describe myself. Living in Netherlands today, I have built a company whose inherent strength is its people.
My growing years saw me move homes in different cantonments (Army locations) across India. As a child I enjoyed discovering the diversity of these places. Even today those years remain vividly etched memories, and were my first brush with cultures and traditions.
My flair for arts led me towards jewellery designing. I started in Mumbai (then Bombay), India with a family owned business. A move to Singapore gave me an opportunity to learn more of jewellery designing with La Salle College of Arts. With a fulfilling career in Singapore, today I am constantly researching for indigenous techniques to develop a line of contemporary jewellery.
I use my designing skills to create a fusion of traditional techniques with contemporary fashion palates, which is reflected in my designs for cashmeres and jewelry. The process and experiences are immensely rewarding and it gives me pride to represent a shining facet of India through my work.